As a real estate agent, you want your name to come to someone’s mind any time the topic of real estate comes up, the same way we easily remember jingles and slogans. And one way you continually get your name out there should be through posting on social media.

The ongoing Covid-19 pandemic has forced many businesses to go virtual, causing a need for a revamp of their digital marketing strategy. Social networks have become key tools for client connection and brand promotion. According to a recent Sproutt report regarding social media platforms, 69% of marketers use them to create a brand identity, 52% to boost traffic, and 40% to foster sales.

For successful marketing, it’s important to stay in constant touch with your audience. But how many social media posts per day should you publish to grow your brand? And what platforms should you be focused on?

There is no end-all be-all magical set of numbers that will have our social media platforms loaded with likes, followers, and re-tweets. Growth requires us to predict, and then to measure the results and make adjustments.

Instead of “wash, rinse, result, repeat,” think “post, analyze, adjust, repeat.”

Without research-backed data, predicting is about as effective as guessing. And guessing isn’t too far off of what most agents end up doing. But we know you want to stand out from other agents, and we’re here to provide you with some tips and resources that will help you do just that.

Below, you’ll find a summary for each major social media network covering the ideal posting frequency – based on actual studies by social media experts.